Since I’m not a prolific blogger…yet. I thought I’d find a blogger who was and share theirs. BECAUSE… I love the business of Tiger and his story is all about the business! I mean you have to hand it to Nike for staying with their star (also for Colin Kaepernick but that’s another story). They…
Tag: marketing campaigns
It Was a Risk but I’m Glad I Took It Anyway
I have always been extremely successful with email campaigns. I define success as open rates and conversions into revenue. The other metrics are important, deliverability, unsubscribes and list growth but for a revenue marketer like me I need my lists to open the email and follow my call to action. But my new client,…
