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Marketing

This category contains 12 posts

Help! I use the word HELP too many times!

I consider myself a writer.  I write poetry. I started writing a book.  (if only I can find the cool website that I started writing it.) And as a marketing communication expert a.k.a content marketer I write a lot.  I also edit a lot.  So as I wrote my last proposal to help a new … Continue reading

REBLOG: Did Your Winner Scare You Into Voting? When Is It Ok To Use Fear Marketing?

Most of us have probably already heard, read, or repeated the popular phrase “sex sells”. It’s a reasonable claim to support given that most humans we know are intuitively triggered by it. But for any of us who have read Martin Lindstrom’s Buyology or taken a look at some neuromarketing studies, you know that there’s […] … Continue reading

Thank you DREAMGROW! Free Images for Your Site

I am my mother’s child.  We went to the library instead of the bookstores. I hate paying for anything that I can get for free BUT I love quality. So, I am happy to share with you this article from DreamGrow about how to get first class images on your website without a big fee. … Continue reading

Back to Basics: What Would Madame CJ Walker Do?

Well, through no fault of my own, except for picking the wrong hosting maintenance partner, my website, http://www.Customer1stMarketing.com and email are down.  I am back to using my personal Gmail as my main account to do business.  This goes against every branding bone in my body. Plus, I looked down, with every marketing snobbish bone … Continue reading

Introducing Another Fantastic Woman-owned Company – LOC IT Staffing

Since 2012, I have happily assisted many woman entrepreneurs accomplish their dreams of starting a company or as serving as their marketing consultant to help them grow their company. Today I am happy to announce, I just completed a branding project for a new woman-owned company called LOC IT Staffing LLC (LOCit).  The website is http://www.LOCITStaffing.comContinue reading

It Was a Risk but I’m Glad I Took It Anyway

  I have always been extremely successful with email campaigns. I define success as open rates and conversions into revenue.  The other metrics are important, deliverability, unsubscribes and list growth but for a revenue marketer like me I need my lists to open the email and follow my call to action. But my new client, … Continue reading

Why I Waited Two Years to Launch My 1st Website, www.Customer1stMarketing.com

Yes, I am a marketing consultant. Yes, I believe that websites are important to growing a business. So why did it take me until my 2nd year in business to build one? There are many reasons.  The answer begins with the first sentences. As a marketing consultant, I know the value of a website’s and … Continue reading

Tradeshows, Like Anything in Life You Get From Them What You Put Into Them

I started my IT marketing career in the tradeshow business. A VP came in to the marketing office and said she had a tradeshow she wanted to do and needed help! I quickly volunteered to take it on. She gave me the paperwork and said keep me posted. Like any newbie, I thought that you … Continue reading

The fatal mistake businesses make everyday

Originally posted on Grow Beyond:
I’ve been helping one of my clients rework her website content and last week was the major push to get a lot of the content and architecture changes implemented. It’s all been part of a larger discussion and strategy for her brand, which we both agreed needed a new tagline.…

What Every Business Should Have in its Sales and Marketing Tool Kit: Part 2

If you are a fan of Maisha’s Lemonade Stand on Facebook then you know I am a big advocate of FREE tools to help you grow your business. Mind you, I am not a finance lady but even I understand keeping the costs of  running a business as low as possible when starting out. I thought … Continue reading

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