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Lessons Learned, Marketing, marketing campaigns

REBLOG: Did Your Winner Scare You Into Voting? When Is It Ok To Use Fear Marketing?

Most of us have probably already heard, read, or repeated the popular phrase “sex sells”. It’s a reasonable claim to support given that most humans we know are intuitively triggered by it. But for any of us who have read Martin Lindstrom’s Buyology or taken a look at some neuromarketing studies, you know that there’s […]

via When Is It Ok To Use Fear Marketing? — William Blake and Avocado Toast

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