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Sales/Business Development

This category contains 5 posts

Help! I use the word HELP too many times!

I consider myself a writer.  I write poetry. I started writing a book.  (if only I can find the cool website that I started writing it.) And as a marketing communication expert a.k.a content marketer I write a lot.  I also edit a lot.  So as I wrote my last proposal to help a new … Continue reading

Back to Basics: What Would Madame CJ Walker Do?

Well, through no fault of my own, except for picking the wrong hosting maintenance partner, my website, http://www.Customer1stMarketing.com and email are down.  I am back to using my personal Gmail as my main account to do business.  This goes against every branding bone in my body. Plus, I looked down, with every marketing snobbish bone … Continue reading

It Was a Risk but I’m Glad I Took It Anyway

  I have always been extremely successful with email campaigns. I define success as open rates and conversions into revenue.  The other metrics are important, deliverability, unsubscribes and list growth but for a revenue marketer like me I need my lists to open the email and follow my call to action. But my new client, … Continue reading

In Honor of Thanksgiving Let’s Think Partnerships

We all know the story of Thanksgiving but here’s a recap. The pilgrims came to the New World after traveling for many days on a ship called the Mayflower. They arrived in November on a spot called Plymouth Rock and were startled to see a ground of rock and sand. Their first winter was hard … Continue reading

And When I Looked There, the Pipeline Was Bare

From the title, you can imagine how this post is going to read. In a nutshell, I need to do a better job of keeping my pipeline filled. Today I spent the whole day calling, emailing and LinkedInning with potential prospects and partners because when I looked at my pipeline AND bank account it was … Continue reading

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